Research

Understand what clients need using qualitative (e.g. focus groups) and quantitative methods (analysis of data), segmentation and lived experience​. 

• Client research - Qualitative
• Survey design - Quantitative
• Needs analysis
• Lived experience research
• Data analysis - your program / client data
• Client segmentation models - more nuanced understanding of different client types; can use machine learning to cluster clients according to key metrics
• Needs dashboards - live visualisations of cohort needs against averages or targets