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8 Reasons to Care About Data

Updated: Jun 10

It might come as a surprise (shock) that not everybody loves or understands data. Sometimes to get executives engaged with your data project, you have to help them care at least a bit about data. When pitching the Data Impact Journey to decision makers, you can share the benefits you can expect to get out of such a project. These include - 


  1. Improved Decision Making: Data-driven decisions are often more accurate and reliable than those based on intuition or anecdotal evidence. Investing in data skills and systems can provide the necessary tools and knowledge to make informed decisions.

  2. Enhanced Service Delivery: Understanding the needs and preferences of your beneficiaries through data can help tailor your services more effectively, leading to improved outcomes and increased beneficiary satisfaction.

  3. Efficient Resource Allocation: Data can provide insights into which programs are most effective, where resources are needed most, and where they can be most impactful. This can help in allocating resources more efficiently and effectively.

  4. Measuring Impact: Data allows you to measure and demonstrate the impact of your work. This can be crucial for reporting to stakeholders, securing further funding, and continuously improving your programs.

  5. Empowerment and Trust: Sharing data about your activities and outcomes can increase transparency, build trust and motivation with staff, beneficiaries and funders, and enhance your organisation's reputation.

  6. Risk Management: Data can help identify potential risks and issues before they become significant problems. This can be particularly important in areas such as compliance, where failure to identify and manage risks can have serious consequences.

  7. Funding Growth: Data can help identify potential donors, understand their giving patterns, and tailor fundraising strategies accordingly. This can increase the efficiency and effectiveness of your fundraising efforts.

  8. Continuous Learning: Investing in data skills and systems can help foster a data-driven culture within your organisation. This can lead to continuous learning, improvement, and innovation, and can empower staff at all levels to use data in their work.



Of course this list is just a prompter and is by no means complete - good information can be useful for a range of challenges that an organisation or an alliance of organisations are facing. It's a reminder that a data project isn't really about the data, it's about what we do with it that helps improve our services and make decisions that affect people's lives. Data is the ultimate means to other more important ends.

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